Today sea Er under way three changes:According to the external environment, change to the Internet economy from the traditional economy;In the business enterprise level, transform to the service industry from the manufacturing industry;Again concrete arrive the employee is a conversion, change direction from the organization from the employee, discover customer's need on one's own initiative, create customer's need.
The ages of the Internet brings us very big opportunity and also brings a huge challenge.Most the variety of core is the fragment of marketing to turn.The marketing was whole in the mens sunglasses past, now was chippy.The need is characteristic, no longer is to come out a popular product, everyone all follows to walk, but everybody has his/her own characteristic need.Therefore, keep up with this ages, the business enterprise has to overturn three greatest ideas.
The first overturns customer's idea.It is a Sir to produce to pass by again sell, now is to seek a customer first, produce according to the customer's need.The concept in"seek customer" also far differs from traditional customer survey form, it has to carry on a full communication with customer on the Internet and complete a head design.
The second overturns marketing idea.From sell a product to change to sell service, the advertisement promotion becomes a network marketing, public praise marketing.At the same time, overturned sale procedure, the style of the time was the end of sale in the past, now is the beginning of sale.Because cheap oakley sunglasses return to style to no longer in brief mean a selling of product, but is the information that you own a customer, you should follow this information and continuously develop a resources.Is a little bit ex- sky of, I investigate in Europe and discover an interesting phenomenon, European the some famous appliance brand doesn't value an Internet, still follow use a past marketing habit.Native son tells me, these brands are neglected by the young man.
The third, the subversion makes idea.Pass by more large-scale manufacturing, as long as canning carry out according to the order is low cost, but can not create brand.Now is large-scale to make to order, according to customer characteristic need manufacturing.Both of the differentiation is to do processing plant in the world and still keep doing a world to create card center.
see more:Will deny to aggravate public finance burden
The big shareholder choice set leaves a field now
The ages of the Internet brings us very big opportunity and also brings a huge challenge.Most the variety of core is the fragment of marketing to turn.The marketing was whole in the mens sunglasses past, now was chippy.The need is characteristic, no longer is to come out a popular product, everyone all follows to walk, but everybody has his/her own characteristic need.Therefore, keep up with this ages, the business enterprise has to overturn three greatest ideas.
The first overturns customer's idea.It is a Sir to produce to pass by again sell, now is to seek a customer first, produce according to the customer's need.The concept in"seek customer" also far differs from traditional customer survey form, it has to carry on a full communication with customer on the Internet and complete a head design.
The second overturns marketing idea.From sell a product to change to sell service, the advertisement promotion becomes a network marketing, public praise marketing.At the same time, overturned sale procedure, the style of the time was the end of sale in the past, now is the beginning of sale.Because cheap oakley sunglasses return to style to no longer in brief mean a selling of product, but is the information that you own a customer, you should follow this information and continuously develop a resources.Is a little bit ex- sky of, I investigate in Europe and discover an interesting phenomenon, European the some famous appliance brand doesn't value an Internet, still follow use a past marketing habit.Native son tells me, these brands are neglected by the young man.
The third, the subversion makes idea.Pass by more large-scale manufacturing, as long as canning carry out according to the order is low cost, but can not create brand.Now is large-scale to make to order, according to customer characteristic need manufacturing.Both of the differentiation is to do processing plant in the world and still keep doing a world to create card center.
see more:Will deny to aggravate public finance burden
The big shareholder choice set leaves a field now
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